Co-op News | Fall Quarterly 2021
Updates to Member Benefits Coming in 2022
Those attending this year’s Annual Membership Meeting were the first to hear about the new updates to member benefits coming in 2022. Starting in the new year, the Co-op will be revamping the current set of benefits with the goal of making membership more exciting and engaging.
Debuting in January will be the first of four quarterly Member Appreciation Months, each of which will feature a 10% discount for members. In addition to the four Member Appreciation Months, there will be two Incredible Bulk Days sales a year, featuring 20% off the entire Bulk Department. Lastly, existing in-store Member Only Deals will be improved to feature more discounts on shopper favorites. More details about each of these promotions:
Member Appreciation Months
- Beginning in 2022, we will be launching four Member Appreciation Months a year. Member Appreciation Months will be a way for us to celebrate current members and welcome new ones.
- Member Appreciation Months will be celebrated in January, April, July, and October.
- The current 5% monthly discount will be changing to a 10% quarterly discount, which will be available throughout each of these Member Appreciation Months.
- During a Member Appreciation Month, members will receive a 10% discount to use on one transaction of their choice at any point in the month.
- Member Appreciation Months will also feature exclusive member-only promotions and discounts in addition to our normal on-going member-only deals. We will also be featuring coupons and flash sales throughout each Member Appreciation month.
Incredible Bulk Days
- Incredible Bulk Days will be returning as bi-annual member events. Some of you may remember seeing signage for Incredible Bulk Days in 2020—before the widespread discontinued use of durables in stores during the early stages of the pandemic. Well, we’re glad to see durables in use in our stores again and even more excited to finally launch Incredible Bulk Days.
- During each 3-day event period, members will receive a 20% discount on all Bulk Department products. The discount is not limited to one transaction.
- The first Incredible Bulk Days will be held in February and the second in August, with exact dates for each to be announced soon.
Improved Member-Only Deals
- In addition to Member Appreciation Months and Incredible Bulk Days, we will have revamped member promotions throughout the year. Every month in-between our larger promotions, the Co-op will feature some sort of additional promotion featuring steep discounts on shopper favorites.
- Members can look forward to big promotions on entire lines of products or entire categories.
- In addition, the current member-only deals will receive increased promotion in our stores.
- Our Sales Flyer will be updated to feature more of the great discounts already available in-store.
- We also have more coupons and flash sales prepared for our members.
We’re excited to finally announce these changes and look forward to all the great promotions we will see in 2022. As we approach the end of the year, we will be posting more details in-store.
Frequently Asked Questions
Member Appreciation Months
- What are Member Appreciation Months?
- During Member Appreciation Months, members will receive a 10% discount to use on one transaction throughout the month. Member Appreciation Months will also feature exclusive member-only promotions and discounts, in addition to our normal on-going member-only deals.
- When are Member Appreciation Months?
- In 2022, MAM with be in January, April, July and October
- Will members still have their monthly 5% discount?
- No, the current 5% monthly discount will be changing to a 10% quarterly discount, to be used during each of these Member Appreciation Months.
- Why are we changing the member discount?
- This is part of a larger attempt to improve member benefits overall. The monthly discount is changing so we can offer a bigger discount at once, as well as offer the additional 20% bulk discount sale and additional future promotions featuring heavily discounted products.
- Why isn’t it monthly anymore?
- We want to make it more exciting on the months that the discount is available, instead of having a smaller monthly discount, it will be a larger discount, less frequently. On average, less than 50% of members use their monthly discount in a given month. By increasing the discount amount and featuring it heavily during Member Appreciation Months, it will be an opportunity for more members to actually use their discount and get a higher percentage off a planned purchase.
- Can the 10% discount be used with the senior discount?
- Yes, both discounts can be used together.
- When do these changes take effect?
- The updated member benefits will begin on January 1, 2022
Incredible Bulk Days
- What are Incredible Bulk Days?
- During the Incredible Bulk Days, members will receive a 20% discount on all Bulk Department items during the three-day sale period. The discount is not limited to one transaction.
- When is Incredible Bulk Days happening?
- The first Incredible Bulk Days will be held in February and the second in August, with exact dates to be announced.
- What is the discount?
- 20% off all Bulk Department products.
Additional Member Discounts
- What other discounts will there be?
- Members can look forward to periodic promotions featuring heavily discounted shopper favorites. The more details about these promotions will be announced at a later date. An example of future discounts would be a large sale on a given line of products or entire categories such as “all chocolate” similar to Bulk sale.
- How often will there be additional sales?
- There will be a member-only promotion going on every month in between the larger Member Appreciation Month and Incredible Bulk Days. There will always be great upcoming promotions to be excited about.
- What else can members look forward to?
- We will be debuting an updated version of our Shop Local Flyer that further emphasizes member-only deals.
